Associate Contributor, Content
Location: San Francisco
Reports To: Manager or Director
This is a full-time entry-level position for those who have strong
quantitative analytical and organizational skills, and have a strong
desire to learn the very basics of e-commerce advertising and media
Skills / Qualifications
Bachelor's Degree required.
Previous experience in advertising or interactive media a plus.
Demonstrated enthusiasm for interactive media / marketing with
strong working knowledge of the Internet.
Ability to manage multiple tasks to completion.
Desire to learn / build knowledge of media / marketing principles,
interactive media and direct response strategies and tactics.
Strong interpersonal skills including clear communication skills
and positive attitude.
Strong organizational skills, attention to detail, and accuracy
when working with numbers (strong math skills).
Work closely with Content Planner on the development of recommended
sites and placements on media plans.
Develop a strong working relationship with the media sales
community to become the point person for day to day needs and
account maintenance for all active media campaigns
Collect useful site background information (demographics, psychographics,
Investigate new sites relevant to clients' media campaigns.
Work with sales reps to develop new tactics (placements, creative
units) to improve performance of clients' advertising.
Use interactive media research tools to develop profile of
target audience, and preliminary list of considered sites for
upcoming media campaigns.
Develop (or assist Media Planner in creating) POVs on new
sites and/or promotional opportunities (sponsorships, etc) relevant
to clients' business objectives.
Work closely with Buying and Performance Analysis groups to
ensure impression delivery of campaigns, prompt delivery of
site reports to clients, and accurate and useful performance
Communicate vital details of planned media campaigns to Media
Buyer to ensure media is accurately bought as planned.
Work closely with Account Manager, Creative and Production
Departments to investigate and deliver details / specs necessary
for the production of all creative units.
Become proficient with 3rd party ad-serving system to be able
to accurately input media plan details into ad-serving database.
Maintain detailed files of all pertinent records (latest media
plans, performance reports, etc.) relevant to clients' current