Marketing Organization
Every person at re:marketing
- at every level, across every discipline - is in the business of
creating ideas that will benefit our clients. This is our point
of difference. It's at the heart of everything we do, and, frankly,
we believe we do this better than any other company. It's why clients
hire us. It's the standard we set for ourselves. It's how we measure
our results.
How We Achieve This Goal
At re:marketing, we've built
a company that feels and operates uniquely in many ways. We value
a culture that focuses on creativity, speed to market and senior
management involvement. Our way of working enables us to dramatically
increase the odds of creating ideas that sell today and build brand
value.
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re:marketing "Model of One"
Unify all efforts around a client's needs and the sum is greater
than its parts. One team, one idea, one point of responsibility
and, one bottom line. This ensures that money and brain power
go where they do the most good.
One management
The re:marketing approach
The re:marketing approach
is our way of working around the world. Our way to organize as a
team to uncover insights that lead to powerful ideas. Designed to
smooth the way, not bog it down, our approach gives structure to
the process, so everyone agrees on where to go, and how to get there.
The re:marketing approach includes
several tools that really work. Ones that get at what we need to
know in order to increase the odds of being successful for our clients.
re:marketing people and culture
At re:marketing we believe
every person should be great at what they do and be totally involved
in their clients' businesses. We expect our senior people to be
"doers" - using their experience to solve client problems. To educate,
inspire and lead everyone at re:marketing, at all levels and in
all disciplines.
re:marketing commitment to
creativity - that works
At re:marketing, we believe in creative that works, in ideas that
make people say "yes". To this end, we may also strive to be entertaining,
theatrical, even artful. But, always within the context of the larger
goal of persuading, of deepening customer relationships, of selling
a product and building a brand.
re:marketing focus on results
and accountability
Did we build the brand? Did we sell the product? Did we move the
needle? Our job is to create ideas that benefit the clients' bottom
lines. Ideas that can truly transform a brand or even a company.
Companies that understand this and create sales and marketing programs
that help clients reach their goals should get paid well. And, those
that don't shouldn't. We stand by our work, and its results.
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